The WORLD CLASS^TM award implies an attainment of international standards of safety well-being, sustainability, service and inclusiveness.

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Qualification for the WORLD CLASS^TM award is by audit and customer assessment.

Extensive audits by industry professionals rate every aspect of the guest experience over many flights, in every class.

Analysis of one year’s customer ratings of the inflight experience is combined with the audit data to get a complete evaluation of the guest experience.

About Keith Yates

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For more than thirty years Keith has pioneered some of the most remarkable innovations in guest experience and hospitality today.

Keith has supported recognized premium airlines, including Cathay Pacific, Virgin Atlantic, Qatar and Etihad in brand strategy and implementation of brand strategy into livery, interior, guest experience, dining, crew and staff behavior and service.

He has led the way with new tray-less economy services, assisting airlines to significantly increase crew happiness and guest satisfaction ratings, while substantially reducing catering unit handling costs.

Within the world of hospitality, he has re-invented the guest experience of numerous five star hotels.

Keith is globally recognized as the ‘architect of five-star experience’.