“The crew paid exceptional attention to general safety, health and well-being, as well as service.”
“The crew paid exceptional attention to general safety, health and well-being, as well as service.”
“The crew exemplified the essence of Japanese Hospitality. Attention to detail was flawless. Always a step ahead of each guest, anticipating needs with ease and grace.”
“The crew exemplified the essence of Japanese Hospitality. Attention to detail was flawless. Always a step ahead of each guest, anticipating needs with ease and grace.”
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“The service across different sectors was consistent and to a high standard of detail. Strong evidence of quality in the moment throughout the journey.”
“The service across different sectors was consistent and to a high standard of detail. Strong evidence of quality in the moment throughout the journey.”
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Ever since JAL became the first Japanese airline to venture overseas, values that have shaped the airline are upheld to this day. These include the technical knowledge and wisdom gained through its rich history, an uncompromising spirit, and an incredible determination to support people's dreams. JAL is ever continuing to embrace new challenges as it strives to be the world's most valued and preferred airline.
The JAL Group strives to achieve its corporate rationale by practicing the JAL Philosophy. The philosophy empowers its employees to relentlessly pursue innovation, be creative, and be empathetic to customer's needs — foundations of JAL’s excellent service.
Recognizing the environmental impacts of air travel, the JAL group has embarked on industry-leading and award winning sustainability initiatives such as introducing Asia’s first light weight bottle wine in Economy Class, commissioning an air observation project CONTRAIL, creating the JAL Eco Jet, with green tail and paper aircraft motif on international routes to strengthen awareness and more.
Above all, the JAL group’s top priority is flight safety — proactively responding to challenges where others do not. The JAL Philosophy empowers our employees to stand together behind our judgments and actions to ensure a safe and comfortable journey for all our customers.
Adopted in 1959 when jet travel was established, the Tsurumaru (crane) logo came to symbolize trust, and a pioneering spirit. It represents JAL’s employees and the noble Japanese character, serving as a reminder of the spirit of “Omotenashi” on which the company and world-class Japanese brand were built.
Through this rich history, the values that have shaped the airline have never changed - relentlessly pursue innovation, be creative, and be empathetic to customer needs with an uncompromising spirit, and incredible determination to support people’s dreams. The over 36,000 JAL employees continue to embrace new challenges as they strive to be the world's most valued and preferred airline.
In 2021, the JAL Group announced JAL Vision 2030, aiming to create a safe and secure society, as well as a sustainable future. Safety is directly connected to the health and precious lives of our customers and is a prerequisite for the existence of the JAL Group.
JAL is implementing JAL FlySafe initiatives with three main infection control measures:
• Support for worry-free travel
• Promotion of non-contact and automated services using the latest technology
• Further improvement of hygiene and cleanliness
JAL's biggest strength is our level of hospitality or omotenashi. Our staff strives to provide exceptional hospitality that meets the world's highest standards of hygiene and cleanliness.
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Sustainability is an integral part of JAL. To give our customers peace of mind while traveling with us, and for JAL to succeed as an airline, we must commit to sustainability.
In response to climate change, we have been implementing initiatives such as upgrading to fuel-efficient aircraft, utilizing sustainable fuel, and making efforts to reduce CO2 emissions. We recently revamped the carbon offset system where customers could offset their own CO2, making it easier to use.
The JAL Group will continue to accelerate its efforts toward sustainability by working with its customers. We would be grateful if you could help us offset the costs and reduce the weight of our aircraft when you fly with us.
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When we introduce our inflight services, we focus on the customer and how, when, where, and in what context they would be experiencing our service based on the concept of omotenashi.
We work together with famous chefs to provide the best inflight meals with different themes such as minimizing food loss, increasing immunity, passing on food culture, and many more. When you fly with us, take a moment to watch the inflight video introducing the passion of the chefs behind the meals that we make to inspire our passengers.
Also, each of the 36,000 employees at JAL reflects on the JAL Philosophy, which is a list of hints to be a better person — and a better company — and unites our efforts toward a common goal. I believe this is what makes JAL special.
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We at Japan Airlines are honored to have received the first WORLD CLASS 2022 by APEX award. Japan Airlines shares a huge responsibility with the rest of the industry in making air travel both safe and sustainable. We will continue to strive toward creating a society where everyone can live safely, securely, and with peace of mind. Our goal is a better future where everyone can feel fulfilled and hopeful.
We at Japan Airlines are honored to have received the first WORLD CLASS 2022 by APEX award. Japan Airlines shares a huge responsibility with the rest of the industry in making air travel both safe and sustainable. We will continue to strive toward creating a society where everyone can live safely, securely, and with peace of mind. Our goal is a better future where everyone can feel fulfilled and hopeful.
“All employees of the JAL Group, from top to bottom, work diligently and devote every waking moment to their jobs. We must make JAL a company that is rewarding to work for so that we can offer our customers the best possible service, increase corporate value, and contribute to society.”
“All employees of the JAL Group, from top to bottom, work diligently and devote every waking moment to their jobs. We must make JAL a company that is rewarding to work for so that we can offer our customers the best possible service, increase corporate value, and contribute to society.”
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We believe that providing a safe and secure flight experience to customers who fly with Japan Airlines is one of our most important missions, and we aim to provide this both in a visible — and invisible — way.
At each touchpoint with our customers, we strive to best understand a customer’s wishes and emotions by combining the Japanese concept of Sassuru (non-verbal understanding using all five senses) with clear communication. We also believe that having high, unchanging standards for appearance, behavior, and language is a part of quality service.
With the increasing importance of sustainability, we aim to put company initiatives into action. Each of our staff members will proactively think and do what they can to effectively communicate our initiatives to our customers.
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We feel that ground handling is a job that's not often visible to our customers but is an inevitable part of a customer’s seamless travel.
To ensure safe and on-time operations despite complicated schedules, we believe having good teamwork is key. We have detailed discussions and plan beforehand to ensure everything is safely, accurately organized, and done on time. We handle baggage, cargo, and mail with the utmost care as if they were all our own valuable items.
When passengers wave back at me with a smile through the window of a plane that I sent off on time after completing a difficult task, I get the most fulfilling feeling ever.
