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THE NEW NORTH STAR

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WORLD CLASS

AIRLINES

About

World Class a profound evolution in the guest experience and the customer journey. The APEX World Class award implies an attainment of global standards of safety & well-being, sustainability, and service-guest experience.

The APEX World Class award implies an attainment of global standards of safety & well-being, sustainability, and service-guest experience.

Qualifications for the World Class award are through a combination of one year’s guest experience ratings, in tandem with extensive audits by industry professionals, rating every aspect of the guest experience over many flights and in every class.

It is the World Class award’s focus on a wide and relevant array of customer happiness drivers that is raising the bar for aviation.

World Class is considered across extensive, customer-relevant dimensions clustered under three constructs.

SAFETY&WELL-BEING

experience “keep me safe”

SUSTAINABILITY

experience “care for our environment”

SERVICE-GUEST EXPERIENCE

experience “designed space that comforts, recognizes, engages, executes F&B with style”

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