SINGAPORE AIRLINES

WORLD CLASS
PROFILE

SAFETY-WELL BEING

SUSTAINABILITY

WORLD CLASS AUDITORS INSPIRED MOMENTS

The cabin crew display an outstanding ability to engage with guests. Strong evidence of the cabin crew going above and beyond to assist guests who needed help.

The cabin crew display an outstanding ability to engage with guests. Strong evidence of the cabin crew going above and beyond to assist guests who needed help.

Impressive sustainability initiatives implemented onboard.

Impressive sustainability initiatives implemented onboard.

The cabin crew were very professional and treat every guest with respect.

The cabin crew were very professional and treat every guest with respect.

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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BRAND STORY

The Singapore Airlines (SIA) Group’s history dates to 1947 with the maiden flight of Malayan Airways Limited. In 1972, SIA was formed after the split of Malaysia-Singapore Airlines. From a modest fleet of 10 aircraft to 22 cities in 18 countries, SIA has since grown to be a world-class international airline group. The Airline is committed to the constant enhancement of the three main pillars of its brand promise: Service Excellence, Product Leadership and Network Connectivity.

What makes us world class

Elevated Travel Experience

Five Senses

Everything you experience with Singapore Airlines is designed to delight your five senses. From the familiar music you hear, the flavourful culinary creations, and the smoothing aroma that allows you to reminisce every pleasant moment of your journey to the aesthetically pleasing and innovative cabin designs, everything is specially curated to enhance your journey with us.

What makes us world class

Elevated Travel Experience

Five Senses

Everything you experience with Singapore Airlines is designed to delight your five senses. From the familiar music you hear, the flavourful culinary creations, and the smoothing aroma that allows you to reminisce every pleasant moment of your journey to the aesthetically pleasing and innovative cabin designs, everything is specially curated to enhance your journey with us.

What makes us world class

Sustainability

At Singapore Airlines, we know that every act counts when it comes to sustainability. From replacing single-use plastics by introducing sustainable paperware in the Economy Class cabins on short haul flights, digitizing onboard reading materials to increasing our fuel efficiency and reducing catering waste, we are committed to sustainability across our Environmental, Social and Governance pillars, driven by four key thrusts: Managing Environmental Impact, Safety, Stakeholder Engagement, and Supporting our communities.

What makes us world class

Sustainability

At Singapore Airlines, we know that every act counts when it comes to sustainability. From replacing single-use plastics by introducing sustainable paperware in the Economy Class cabins on short haul flights, digitizing onboard reading materials to increasing our fuel efficiency and reducing catering waste, we are committed to sustainability across our Environmental, Social and Governance pillars, driven by four key thrusts: Managing Environmental Impact, Safety, Stakeholder Engagement, and Supporting our communities.

What makes us world class

Enhanced Health and Safety Measures

In times of pandemic, Singapore Airlines has implemented safety precautions from check-in to arrival such as enhanced cleaning and rigorous disinfecting, as well as meaningful innovations to minimise contact. The #SIAcares initiatives were designed to protect travellers’ well-being, bring them a greater peace of mind, and give them the confidence to travel without worries.

What makes us world class

Enhanced Health and Safety Measures

In times of pandemic, Singapore Airlines has implemented safety precautions from check-in to arrival such as enhanced cleaning and rigorous disinfecting, as well as meaningful innovations to minimise contact. The #SIAcares initiatives were designed to protect travellers’ well-being, bring them a greater peace of mind, and give them the confidence to travel without worries.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

CEO’S STATEMENT OF INTENT

Mr. Goh Choon Phong, Chief Executive Officer, Singapore Airlines, said: “At Singapore Airlines, we aim to provide our customers with a world class experience every single time they fly with us. Despite the pandemic, we have continued to innovate and invest in our products, service, digital solutions, and people. Early in the pandemic, we proactively reviewed more than 100 touch points along the end-to-end travel journey and enhanced the health and safety measures for our customers and staff. We remain focused on this, while finding ways to support a more seamless customer experience. Reducing our carbon footprint is also a priority for Singapore Airlines, and we are pursuing multiple sustainability initiatives to achieve this. These are the key pillars of the Singapore Airlines brand promise, and the APEX World Class award is a welcome recognition of our unwavering commitment to them.

CEO’S STATEMENT OF INTENT

Mr. Goh Choon Phong, Chief Executive Officer, Singapore Airlines, said: “At Singapore Airlines, we aim to provide our customers with a world class experience every single time they fly with us. Despite the pandemic, we have continued to innovate and invest in our products, service, digital solutions, and people. Early in the pandemic, we proactively reviewed more than 100 touch points along the end-to-end travel journey and enhanced the health and safety measures for our customers and staff. We remain focused on this, while finding ways to support a more seamless customer experience. Reducing our carbon footprint is also a priority for Singapore Airlines, and we are pursuing multiple sustainability initiatives to achieve this. These are the key pillars of the Singapore Airlines brand promise, and the APEX World Class award is a welcome recognition of our unwavering commitment to them.