KLM ROYAL DUTCH AIRLINES

WORLD CLASS
PROFILE

SAFETY-WELL BEING

SUSTAINABILITY

WORLD CLASS AUDITORS INSPIRED MOMENTS

“Very impressed with the extent of KLM’s sustainability initiatives detailed in the magazine and promoted by the crew.”

“Very impressed with the extent of KLM’s sustainability initiatives detailed in the magazine and promoted by the crew.”

“The crew were outstanding in terms of engagement. They were most spontaneous with guests enjoying small exchanges and laughing together. I sensed a genuine friendliness towards all guests.”

“The crew were outstanding in terms of engagement. They were most spontaneous with guests enjoying small exchanges and laughing together. I sensed a genuine friendliness towards all guests.”

“The crew were warm and friendly. They have a natural ability to engage and interact with each guest. Very pleasant personality.”

“The crew were warm and friendly. They have a natural ability to engage and interact with each guest. Very pleasant personality.”

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BRAND STORY

As the world’s oldest airline, KLM Royal Dutch Airlines has been at the forefront of global aviation for over a century. Founded on the idea that ‘the ocean of the air unites all people’, KLM’s mission is to connect people, businesses and cultures, with respect for our planet and future generations. Our customers are the heart of our brand, and our 28,000 people are at your service.  

What makes us world class

We are very proud to be recognized by APEX as the highest scoring World Class Airline in sustainability. Transforming to a net-positive impact on our planet is imperative not only for KLM, but for the entire aviation ecosystem. We are fully committed to this, and actively engage our customers and partners in this shared responsibility. APEX validation of this commitment is another step towards achieving this important objective.

What makes us world class

We are very proud to be recognized by APEX as the highest scoring World Class Airline in sustainability. Transforming to a net-positive impact on our planet is imperative not only for KLM, but for the entire aviation ecosystem. We are fully committed to this, and actively engage our customers and partners in this shared responsibility. APEX validation of this commitment is another step towards achieving this important objective.

What makes us world class

In the wake of the global COVID pandemic, safety & well-being have re-emerged as critical deciding factors for many passengers. Reassuring our passengers that traveling is safe, our planes are clean and the air in our cabins is refreshed through HEPA filters. This has been invaluable in encouraging the willingness to fly after such a difficult period.

What makes us world class

In the wake of the global COVID pandemic, safety & well-being have re-emerged as critical deciding factors for many passengers. Reassuring our passengers that traveling is safe, our planes are clean and the air in our cabins is refreshed through HEPA filters. This has been invaluable in encouraging the willingness to fly after such a difficult period.

What makes us world class

At KLM, we strive to deliver a consistently exemplary guest experience in both Business and Economy Class on brand integrity, comfort, engagement, presence, personalization, attentiveness and F&B execution. In the fall of 2022, KLM will introduce an all-new Premium Economy-class under the Premium Comfort brand, offering further choice to passengers.

What makes us world class

At KLM, we strive to deliver a consistently exemplary guest experience in both Business and Economy Class on brand integrity, comfort, engagement, presence, personalization, attentiveness and F&B execution. In the fall of 2022, KLM will introduce an all-new Premium Economy-class under the Premium Comfort brand, offering further choice to passengers.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

CEO’S STATEMENT OF INTENT

I am honoured and proud to have taken on this role as CEO of one of a select and prestigious group of World Class airlines. As we emerge from two difficult years of COVID restrictions, we do everything in our power to provide an experience that is safe, sustainable and comfortable. We exist by the grace and goodwill of our customers, and every flight, every individual journey with KLM is another exam for us to pass. APEX for many years has been a true champion of passenger interests, and it is especially rewarding that our efforts have been recognized and appreciated by the team at APEX on behalf of our millions of passengers.  

CEO’s Statement OF INTENT

I am honoured and proud to have taken on this role as CEO of one of a select and prestigious group of World Class airlines. As we emerge from two difficult years of COVID restrictions, we do everything in our power to provide an experience that is safe, sustainable and comfortable. We exist by the grace and goodwill of our customers, and every flight, every individual journey with KLM is another exam for us to pass. APEX for many years has been a true champion of passenger interests, and it is especially rewarding that our efforts have been recognized and appreciated by the team at APEX on behalf of our millions of passengers.  

OUR PEOPLE

At KLM, we believe that our people make our brand come to life for our customers. Every contact along the customer journey is an opportunity to make an emotional connection and deliver KLM’s brand promise. This culture doesn’t just apply to our crew on board, but it extends throughout our company and our 28.000 employees.

OUR PEOPLE

At KLM, we believe that our people make our brand come to life for our customers. Every contact along the customer journey is an opportunity to make an emotional connection and deliver KLM’s brand promise. This culture doesn’t just apply to our crew on board, but it extends throughout our company and our 28.000 employees.

Jordie Knoppers - Customer Journey Manager Seamless Travel

People will never forget how you made them feel. We do everything we can to make our customers feel safe, welcome and reassured. Always with a warm and personal touch.

Martine van Streun - Director Cabin Product & Service Engineering and Senior Purser

Moving the hearts of our guests! Products developed with passion and a crew that provides the service with enthusiasm and a sense of hospitality. These two together make a service, a World Class service.

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