The WORLD CLASS 2023

8 airlines recognized

2

mins read

Keith Yates
26/10/2022

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A second year of the World Class award for a post-pandemic travellers’ world.

WORLDCLASS, the premier success category of air travel, returns to the APEX Expo for the second year to recognize airlines for their achievements on the key metrics that matter to travellers today.

 

During this post-pandemic period, we’ve seen a reawakening of aviation during this period, with a sudden surge of passengers returning to the skies. Singapore Airlines has reported travellers at 87 percent pre covid capacity as the world has reopened. Customers want to get back to traveling and this rush to sufficiently and quickly meet pent-up demand has presented significant difficulties to the world’s airlines.

 

The WORLD CLASS award recognizes those airlines that truly master guest experience, provide extraordinary response and are able to cope with and even excel in these unprecedented times.

 

The auditors, who are all recognized industry professionals, commented that

“Each of the awarded airlines excelled in sustainability, honored everything that matters to today’s traveller and delivered outstanding customer service in a challenged environment.”

 

To be awarded WORLD CLASS, airlines must qualify via a series of steps: an audit conducted by industry professionals from Yates and Partners, aviation’s premier guest experience consultancy; peer reviewed by Associate Professor (Dr) Maxwell Winchester at Victoria University, Melbourne; and a review of one year’s NPS scores and customer comments.

 

 

BBC’s Aaron Heslehurst announced on stage in Long Beach, California, in random order,

The 2023 World Class award goes to

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About Keith Yates

For more than thirty years Keith has pioneered some of the most remarkable innovations in guest experience and hospitality today.

Keith has supported recognized premium airlines, including Cathay Pacific, Virgin Atlantic, Qatar and Etihad in brand strategy and implementation of brand strategy into livery, interior, guest experience, dining, crew and staff behavior and service.

He has led the way with new tray-less economy services, assisting airlines to significantly increase crew happiness and guest satisfaction ratings, while substantially reducing catering unit handling costs.

Within the world of hospitality, he has re-invented the guest experience of numerous five star hotels.

Keith is globally recognized as the ‘architect of five-star experience’.